Digital Marketing Specialist

Newington, NH

Full Time

Marketing and Sales

Experienced

Wilcox is seeking a Digital Marketing Specialist to build and manage marketing systems that support lead engagement, customer retention, and distributor communication. This role plays a critical function in augmenting the company’s existing sales, creative and media efforts by supporting and introducing structured marketing programs across email, social media, and partner channels. The Digital Marketing Specialist will help transform individual marketing activities into scalable, measurable engagement systems that strengthen customer relationships and support revenue growth.

Working closely with Sales and Creative, this individual will translate product positioning, field insights, and company milestones into targeted digital campaigns, consistent communications, and enhanced brand presence across key audiences.

ESSENTIAL DUTIES & RESPONSIBILITIES

Email Marketing & Lifecycle Management

Develop and manage email marketing programs across the customer lifecycle:
- Lead nurturing (new inquiries and inbound leads)
- Customer onboarding and retention
- Re-engagement campaigns
Build and maintain audience segmentation (military, law enforcement, commercial, distributors)
Create automated workflows aligned with sales goals and customer behavior
Monitor, analyze, and optimize performance (open rates, CTR, engagement, conversions)

Social Media Strategy & Engagement

Support and augment existing social media strategy with a focus on engagement and relationship-building
Actively engage with distributor, partner, and end-user content to strengthen digital relationships
Identify opportunities to amplify real-world product usage, field applications, and partner activity
Collaborate with Creative to ensure alignment with brand voice, visual standards, and messaging
Help evolve social media into a two-way communication channel that reinforces credibility and trust within core markets

Company Communications & Press Support

Track company milestones, product developments, contract wins, and key announcements
Translate internal updates into structured external communications
Develop and maintain a press release cadence and editorial calendar
Draft and coordinate press releases in collaboration with internal stakeholders
Ensure consistent messaging across press, email, and social channels

QUALIFICATIONS & REQUIREMENTS
Education & Experience:

Bachelor’s degree in Communications, Marketing, or a related field; or equivalent combination of education and experience.
3–6 years of experience in digital marketing, preferably in B2B or product-driven industries
Veteran and service members are encourage to apply, equivalent military experience will be considered.

Required Skills/Abilities:

Hands-on experience with email marketing and automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Klaviyo)
Experience with audience segmentation and lifecycle marketing workflows
Strong written communication and organizational skills
Ability to manage multiple projects and priorities in a collaborative environment
Basic proficiency in photo, graphic and video editing tools for content creation and content repurposing (e.g., Adobe Creative Suite, Canva, or similar)

Preferred Skills/Abilities:

Experience supporting or engaging distributor or partner networks
Familiarity with CRM systems and sales collaboration
Experience in technical, regulated, or defense-adjacent industries

Wilcox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state or local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

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Digital Marketing Specialist

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